"It's a great idea, just build it!"
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Date: 29 August, 2008 - 07:39

In the past ten years, I've been involved with a number of startups in roles ranging from Jr developer following a few smart people to CTO when suddenly I'm expected to be the smart person. In addition, I've passed on more "opportunites" than I can count.

To be fair, some opportunities are amazing. They've been put together by sharp people with deep domain understanding and powerful industry contacts. Coming from the right person, these cause me to stop and ponder. Coming from the wrong person, they don't distinguish themselves until much later.

On the flip side, you have... well, you have these people:

User Friendly, A great web comic

That's right. They have the "great idea" to "build a site that makes money" and expect someone else to take all the risk and make it happen. While it's easy to pick on this type - and trust me, there's no shortage of them - I think it's more interesting to look at what they're actually doing.

When you go on vacation*, you usually don't say "I'm going to get on a plane!" You say "I'm going to relax on the beach!" You realize that your goal (relax on the beach) is the important part while what it takes to get there (the plane) is secondary to the point of being irrelevant.

Unfortunately, it's not the same with business.  Doing the same thing in business creates an Underpants Gnome scenario where the destination is seen as the important part without any clue on how they're going to get there.

Whatever you do, avoid these people...

* - For all you entrepreneur and/or small business types out there, "vacation" is defined roughly as "a period of time - usually multiple days consecutively when you're not working". No seriously, that's what it means.


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Mark Seremet is a bad entrepreneur

OMG!!! You will love this.

Mark Serement is one of these "wanna be" entrepreneurs that just doesn't get it and fails with many of the things he does because of it. Check out this YouTube video he posted: http://www.youtube.com/watch?v=elJCjqwbGgg

This is him in St. Lucia on the beach while the rest of his team (going unpaid) is working hard. Does he really think he is cool by being on the beach? He comes off as more of a jerk than anything else. FYI, this video was taken while the site was approaching its launch (sort of the most important time in a start-ups cycle).

Needless to say, the start-up failed in less than a year (saw that coming) and now http://repliqa.com is dead. He left all of his employees and vendors without pay.

Yes, my favorite words from

Yes, my favorite words from the idea-guy/non-programmer that wants you to do all the work:
"If you build this I can SELL it!!!"
And they believe it too. Problem is, they completely fail to actually sell it. That's right. Turns out that actually SELLING something is harder than it sounds.

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