ZendCon Uncon 2010 News
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Date: 17 September, 2010 - 14:52

Update 23 Sept 2010: I'm glad to announce the 2010 ZendCon Uncon is on. This time around Michelangelo van Dam has the reins and I look forward to see what he creates.

We're just under two months away from ZendCon 2010 but unfortunately, I'm not running the Unconference this time around. And to my knowledge there is no longer one planned. Why this happened is open to interpretation, but I suspect it's because I asked for compensation. No, I didn't ask for a gold watch, a new computer, or even stage time.

I asked for a booth in the exhibit hall. While I'd love to have the Blue Parabola crew run it, we don't have the time, availability, or interest in having one, so I came up with a different idea. Frank Stefan of S&S didn't get it the first time around, so he asked me about the goals, who would run it, etc. All fair questions and considerations, so I sent him this:

Since my company doesn't have a way of effectively using a booth, the goal of the community booth was to draw developers in and towards the user groups. Traditionally, we have PHP User Group leaders from Atlanta, Austin, Nashville, DC, San Francisco, Belgium, Brazil and a few other places. Giving developers a glimpse of the larger community and how they can interact with and grow as a part of it helps all of us.

I'm already a speaker at ZendCon this year so my flight and a couple nights of the hotel were covered, so I thought this was reasonable.

Apparently not.

To be clear, my reasoning for this was simple. At the uncon the previous two years, one of the most successful sessions was a User Group Roundtable. In fact, there is such a demand for User Groups that we put together an impromptu User Group panel discussion at php|tek. I attribute that discussion as part of the reason for the flood of new User Groups that started this summer.

Now, before anyone asks or rumors get started, here is my compensation history:

In 2008, when I pitched my - now friend and colleague - Cal Evans on running the Uncon, I didn't ask for anything. In fact, I wrote him the pitch email as if I was applying for a job. It was high profile enough and on a bigger scale than I had tried, so it was a privilege to take a shot. In exchange for the effort, Cal offered me the one thing he could: a full conference pass. I financed my own flight, my own meals, and split a room with the highly esteemed Eli White. That unconference went so well, Mark de Visser - Zend CMO at the time - thanked me in the closing keynote. Wow.

In 2009, Eli White had taken over as Community Guy at Zend and they invited me back. (Correction: Eli just reminded me that *he* was the one that offered the flight, hotel, and pass when they invited me back. I happily agreed.) Remembering the work and costs involved, I asked for the flight, conference pass, and hotel to be covered. I still split a room with another speaker to bring the trip within his budget. Further, somewhere along the line, Eli managed to get me one of the giveaway Netbooks but that was completely unexpected.

Regardless, if they do an Unconference this year, I wish the ZendCon team the best. Some of the most interesting sessions and speakers the past couple years have "auditioned" in the Uncon first, so it's an incredibly powerful tool for all involved.


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Zend's loss is also the community's loss

This sucks. The uncons were one of the best aspects of zendcon last year, and I simply cannot understand why they would get rid of them. I was kind of on the fence about attending zendcon this year, but this pretty much puts me square in the "no" column. I'd say this was Zend's loss here, but really they just screwed over the community that relies on conferences like this to get involved.

Weak Sauce

What an incredible disappointment. I'm struck by how shortsighted the conference team's decision was. I agree with Court, one of my favorite parts of ZendCon is the UnCon. Last year's UnCon was amazing, and I even got an opportunity to lead a round table session. Without UnCon, there will be far fewer opportunities for networking, learning, practicing new talks, and learning about some topics that weren't or couldn't be included in the ZendCon proper.

There's always two sides to every story, and probably some factors behind the scenes that didn't allow for the booth, but I'm calling shenanigans on S&S for allowing Keith and UnCon to slip through their fingers.

Keith, thanks so much for your hard work the past couple of years. The opportunity I had to lead a round table last year helped to boost my confidence in myself as a developer and a speaker. Thanks for helping encourage that and for encouraging others to do the same.

Look forward to seeing you this year.

Dont Give Up

This is sad to hear, but I would like to hope that this post may sway some opinion. Also am I seeing that CloudCamp is going on at the same venue with an UnCon of it's own?

CloudCamp

Yes, it appears that ZendCon is hosting their own CloudCamp.. the night before the regular one.. in the same place.

I dont know how you could

I dont know how you could work with those guys anyway. They don't care about the community. I was there when you asked about how they could help the community and it turns out we can sell their shitty products for them. Thanks but no thanks. Zendcon is one giant marketing trap and isn't worth your time. I'm skippig it this year.

Zend has no interest in the community, SO WHAT?

I am constantly amazed at people that are incredulous that Zend isn't interested in the PHP community. Of course they aren't. The community doesn't buy their products! When was the last time you saw a prominent PHP community member blog positively about Zend Studio? Zend Server? Zend has been around for a long time and the community pretty much ignores them. is it any surprise that they ignore the community? The bottom line is that Zend is a company and in business to make money.

So don't be surprised, or even angry, that Zend ignores the community. If you want a community positive company, go out there and start one yourself. Put up your money and spend it sending emails to people about user groups, etc. Be careful though, the PHP community hates success stories. If you actually do make a little headway, they will turn on you like they turned on Zend.

Well said

Zend is a company that sells products. Legally, they have no responsibility towards the community. Ethically, I hope they contribute to it. Realistically, they have through having a core contributor on staff and supporting the Zend Framework and PDT. You could make a case that those are really just ways to sell some of their other products... and you may be right.

Regardless, I just wish they'd decide if they were going to do something to support the user groups or not. I've asked the same question of 5-6 different people - some with C* and VP titles - over the past two years and every time I get "that's a great idea, let's work on that"... which turns to nothing.

On your other point.. definitely stuff to consider and I don't think it's entirely wrong.

Odd

I think it's odd that this decision was made. This is not something you'd expect. But I've seen companies turn their back on the community before, only to come back sooner or later. Let's hope they get back on their decision before ZendCon, but even if they don't, as has been said above: it's their loss. The community will still meet, but it may be elsewhere. With or without actual presentations, the discussions will happen, the meetings will happen, and with the Uncon not happening, Zend will get no credits for it this year. Again, it's a shame, but it's their loss.

Sad puppy

Keith, I cannot help having a feeling of sadness and disappointment regarding the conference organizers to withold you the booth where people can meet the people that run PHP user groups around the world. As you've stated already there's an enormous interest for communities and how to run a local user group.

Wasn't it that after the Tek-X community session, a couple of people stepped up and started a local user group ?

From a commercial point of view, I say it was a bad move. First of all, we draw in new attendees to the conference through our user groups, and secondly it is the community that made PHP what is it today.

Now, I understand you won't run the uncon sessions at zendcon, but you will remain the emporer of uncons and knowing the community, a solution will present itself. Don't ever forget: community works!

Thanks

Thanks for the kind words. To my knowledge, there isn't an Uncon now.

Not surprisingly, I'm a firm believer in community. I've seen some great junior developers enter the community and quickly grow into accomplished mid and senior level developers. More importantly, I've seen how they end up in and then actively take leadership roles within their companies and the community.

Suspect?

Hi,

You use the word 'suspect'. Does that mean that this is pure speculation and the reason might be different? Your post kind of assumes that the reason is the fact that you asked compensation, but your use of the word 'suspect' might indicate that you're not entirely sure that this is the case. Like you say, the compensation you discussed is very reasonable so it might be something completely different.

Might it be a good idea to talk to the organization to see what is actually the reason? I know that some of the uncon sessions drew only a handful of people last year, whereas others had a full crowd. Might this unpredictability be a reason that they don't want to do an uncon?

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