Thanks for the shoutout...

First, to narrow it down - you are talking about the utility of developing a Facebook application, not using facebook, creating a group, poking each other, etc....

I agree Facebook applications have varying utility, and it depends entirely on what your social media strategy is. While a bar might not need a Facebook application, it may want to have some other type of Facebook presence.

In your case, a Facebook application makes perfect sense. You're allowing your users to bring their data into other realms, and share it with their friends.

Bringing outside UGC into Facebook and tying together different social networks is something I really am interested in. Very web 2.1.