Once you have code out the door, once you have customers, once you have people actually wanting to give you their money, you reach a certain place with any technology company. You have some attention, people like it, it could even be selling!

Sure, now that you have customers (users in web2.0 language), you have feedback. Everyone has ideas for new features and functionality and has been asking for them, so you - like a good PM - work to prioritize them and figure out what will/won't work with your schedule. In a matter of no time, you're starting to add things to the system and doing new and interesting things. Your customers love you, your bizdev guys love you, and you get great press coverage.

But... isn't this a good thing!?

Well... maybe, but this is also massively dangerous.