Many of us online make fun of the Mainstream Media for their lack of understanding and willingness to engage online. We've seen bloggers hammer at their credibility. We've seen Craigslist eat away at their classifieds revenue. And even Google is going into the local advertising markets. I even know a few newsroom types that are actively encouraging their interns and newly minted interns to pursue other fields... or atleast look at their field in a new way. So seeing the New York Times innovate shows that a few are geting it.

If you haven't seen it, this week the New York Times released their first Facebook Application: New York Times News Quiz. The crew at ValleyWag (h/t to them) believes this is a shameless ploy
to get Facebook users to consider the NYT relevant again - which it probably is - but the benefits are also useful.