It seems like this question is being kicked around more and more lately. If you're active online at all, you've seen people talk about it. If you've been to any web conferences, you've heard people talk about it. If you're in any type of social media, you've caught everything you might want to know. It seems like every group, organization, and everyone who dreams of social media success is asking...

So... is Facebook good for your business?

Probably not.

Not the answer you expected huh? You thought that as a PHP developer active in the space, a connector who's happily introducing friends and colleagues, and someone who's neck deep in social media would say the exact opposite.... well, not quite.

There are many scenarios and business for which a Facebook Application just doesn't make sense. For example, if you run a neighborhood bar with a group of local regulars, having a one doesn't make much sense. If you run a basic news site or blog, syndicating your content to Facebook doesn't require your own app. Don't waste your time.