On Job Titles at Startups

I’ve worked for organizations of every size, from being employee #1 to starting at #25 to a massive US federal department. Further, I’d advised companies starting from a single founder to a couple hundred employees. From being on every side of that, one of the things I’m most sensitive to is job title but probably […]


Gandalf, still not making sense of your docs

Better API Documentation in 3 Steps

API Documentation comes in a variety of forms. You can find it in pdfs, html, or even a Postman-collection that lets you play immediately. You can provide project examples, detailed blog posts, or video walk throughs.There are tradeoffs of each. Regardless of how you deliver the documentation, all  documentation fall into one of three buckets: […]


The Brand Strategy Canvas

I’m not a branding strategist. I am not a designer. I came into technical marketing through the backdoor of developer evangelism. In terms of my own approaches to marketing, I have reasonably good instincts but nothing resembling formal training. That said, I know when something is awful. A few years ago, my friend and occasional […]


Does Anyone Even Care?

Recently I had a meeting with an entrepreneur just getting his product off the ground. He has a functional app, a small but active user base, and has been pitching potential customers. He’s talking with his active users regularly and soliciting feedback. By all accounts, he’s doing the right things and moving in the right […]


Better DevEx for a Better Business

All opinions and analysis in this post reflect my experience and opinion, not those of current or previous employers. They did not review or approve of this in any form. For years I’ve advised everyone from solo developers to Fortune 50 companies on the best approaches to designing and building APIs in addition to numerous […]