So You Want to Build an App, Revisited: What Changed and What Didn’t
In 2015, I wrote “So you want to build an App..” because a few times a month someone asked me…
Category: Startups
How SaaS Startups Can Scale Accounting Without Slowing Development
SaaS startups live and die by their ability to iterate. Every feature launch, bug fix, or product tweak hinges on…
Finding out what Matters to your Customers
While I’ve flipped between Product Manager and Product Marketer for the past decade, I’ve also had the chance to work…
Protecting our PQL Funnel
Using passive signals to block bots, spammers, and bad actors This was originally published on the Pangea Cyber blog on…
Developer Relations: A Painful Reckoning
The last four years have been brutal for developer relations. Obviously, covid sent everyone home and canceled conferences, meetups, and…
Coffee: Never Surprise your Customers
Surprising your customers is the worst thing you can do, unless you do it right.
Selling to Developers: Developers Have Exactly Two Goals in Life
I’ve done the rounds through a number of SaaS companies – Twilio, Okta, ngrok, and now Pangea – where we…
Building a Developer Community in Five Steps
I recently had a call with a former colleague who asked a simple question: How do we build a developer…
The Painful Truth: Your Version One Sucks
When we first picture our new product, it’s wonderful, looks beautiful, and works perfectly every time. We imagine how people…
The Secret of Developer Pricing
Every startup goes through the debate of “How should we do developer pricing?” The conversation normally goes something like this:…