Startups - Caseysoftware

Developer Relations: A Painful Reckoning

The last four years have been brutal for developer relations. Obviously, covid sent everyone home and canceled conferences, meetups, and…

Surprising your customers is the worst thing you can do, unless you do it right.

I’ve done the rounds through a number of SaaS companies – Twilio, Okta, ngrok, and now Pangea – where we…

I recently had a call with a former colleague who asked a simple question: How do we build a developer…

When we first picture our new product, it’s wonderful, looks beautiful, and works perfectly every time. We imagine how people…

Every startup goes through the debate of “How should we do developer pricing?” The conversation normally goes something like this:…

Whenever I advise (or join!) a startup, one of the first conversations goes something like this: “Oh man. Everything here…

Launching an API is the easiest thing you’ll ever do. On the minimum end, you can put a framework in…

While I’ve made a case for Developer Experience (DevEx) – aptly named The Case for a Great Developer Experience –…

A long time ago, I wrote tech parodies of Christmas songs and poems. While it started with The Night Before…