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Month: February 2018

The Brand Strategy Canvas

February 21, 2018May 6, 2025

I’m not a branding strategist. I am not a designer. I came into technical marketing through the backdoor of developer…

Does Anyone Even Care?

February 6, 2018April 13, 2024

Recently I had a meeting with an entrepreneur just getting his product off the ground. He has a functional app,…

Who am I?

I'm Keith Casey and based in Central Texas. I've been an engineer, software developer, evangelist, and entrepreneur. You can read about me here.

Popular Posts

  • So you want to build an App
  • Developers have Two Goals in Life
  • API Adoption: The Dangerous Delay
  • The Business Case for Developer Experience

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