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Coffee: Never Surprise your Customers

Coffee: Never Surprise your Customers

April 23, 2024April 23, 2024

Surprising your customers is the worst thing you can do, unless you do it right.

Selling to Developers: Developers Have Exactly Two Goals in Life

Selling to Developers: Developers Have Exactly Two Goals in Life

March 26, 2024April 8, 2024

I’ve done the rounds through a number of SaaS companies – Twilio, Okta, ngrok, and now Pangea – where we…

Building a Developer Community in Five Steps

Building a Developer Community in Five Steps

February 7, 2024April 8, 2024

I recently had a call with a former colleague who asked a simple question: How do we build a developer…

My Books to Love & Hate from 2023

My Books to Love & Hate from 2023

January 24, 2024December 18, 2024

After college, I resolved to read one book a month. It can be fiction, non-fiction, technical, business-oriented, or whatever as the…

How ChatGPT will solve all API problems.. except yours

How ChatGPT will solve all API problems.. except yours

January 10, 2024December 10, 2024

This blog post is part of the APIFutures coordinated by Matthew Reinbold where he recruited some of the best and…

4 Audiobooks and Podcasts to Hone Your Software Development Skills

November 28, 2023September 11, 2024

As discussed in a previous article, finding Books to Love & Hate can be as easy as switching authors, from…

My Books to Love & Hate from 2022

My Books to Love & Hate from 2022

January 18, 2023April 8, 2024

After college, I resolved to read one book a month. It can be fiction, non-fiction, technical, business-oriented, or whatever as the…

12 days of ngrok

12 days of ngrok

December 12, 2022December 23, 2024

I originally wrote and published this via the ngrok X account back in 2022. I’m posting it here so it…

The Painful Truth: Your Version One Sucks

July 12, 2022March 14, 2025

When we first picture our new product, it’s wonderful, looks beautiful, and works perfectly every time. We imagine how people…

API Design Smells

API Design Smells

March 30, 2022April 8, 2024

In software development, a “Design Smell” is a signal that something isn’t quite right. Think of it like your car…

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Who am I?

I'm Keith Casey and based in Central Texas. I've been an engineer, software developer, evangelist, and entrepreneur. You can read about me here.

Popular Posts

  • So you want to build an App
  • Developers have Two Goals in Life
  • API Adoption: The Dangerous Delay
  • The Business Case for Developer Experience

Recent Posts

  • How SaaS Startups Can Scale Accounting Without Slowing Development
  • Building Better SDKs with Generative AI
  • My Books to Love & Hate from 2024
  • O-1s, H-1Bs, and other ways US Immigration is Broken
  • 20 Years of Blogging and I’m still a n00b

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