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12 days of ngrok

12 days of ngrok

December 12, 2022December 23, 2024

I originally wrote and published this via the ngrok X account back in 2022. I’m posting it here so it…

The Painful Truth: Your Version One Sucks

July 12, 2022March 14, 2025

When we first picture our new product, it’s wonderful, looks beautiful, and works perfectly every time. We imagine how people…

API Design Smells

API Design Smells

March 30, 2022April 8, 2024

In software development, a “Design Smell” is a signal that something isn’t quite right. Think of it like your car…

The Secret of Developer Pricing

The Secret of Developer Pricing

February 28, 2022April 8, 2024

Every startup goes through the debate of “How should we do developer pricing?” The conversation normally goes something like this:…

Website Or Shopify?

February 15, 2022September 11, 2024

In my “Startups Suck” post, I alluded to the excitement of being ready to sell. You finally come up with a…

My Reading List (2021)

January 13, 2022April 8, 2024

After college, I resolved to read one book a month. It can be fiction, non-fiction, technical, business-oriented, or whatever as the…

My Startup is Broken

January 5, 2022April 8, 2024

Whenever I advise (or join!) a startup, one of the first conversations goes something like this: “Oh man. Everything here…

API Adoption: The Dangerous Delay

API Adoption: The Dangerous Delay

November 8, 2021April 8, 2024

Launching an API is the easiest thing you’ll ever do. On the minimum end, you can put a framework in…

The Business Case for Developer Experience

The Business Case for Developer Experience

January 20, 2021October 24, 2024

While I’ve made a case for Developer Experience (DevEx) – aptly named The Case for a Great Developer Experience –…

My Reading List (2020)

January 6, 2021September 1, 2025

After college, I resolved to read one book a month. It can be fiction, non-fiction, technical, business-oriented, or whatever as the…

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Who am I?

I'm Keith Casey and based in Central Indiana. I've been an engineer, software developer, evangelist, and entrepreneur. You can read about me here.

Popular Posts

  • So you want to build an App
  • Developers have Two Goals in Life
  • API Adoption: The Dangerous Delay
  • The Business Case for Developer Experience

Recent Posts

  • Developers are Solving The Wrong Problem
  • My Favorite Books from 2025
  • What 4chan is up to since Charlie Kirk was murdered
  • How SaaS Startups Can Scale Accounting Without Slowing Development
  • Building Better SDKs with Generative AI

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