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How Unprofitable Companies IPO

June 5, 2019June 7, 2019

Disclaimer: In this post, I describe business models of tech companies where I hold positions. Don’t use this to draw…

Let’s be honest. Startups suck.

Let’s be honest. Startups suck.

May 31, 2019May 31, 2019

Every day, you put yourself and your ideas out there and get shot down. If you’re bad at it, you…

The Draw of Marvel Movies or Why DC Movies Suck

March 28, 2019February 23, 2021

I’ve enjoyed comic books since I was a little kid. I grew up on Super Friends, and Spider-Man and His…

That Conference Panel on Entrepreneurship

February 5, 2019April 8, 2024

Late last summer, I participated in a panel discussion at my favorite conference of the year: That Conference. Wait, which…

My Reading List (2018)

January 7, 2019April 8, 2024

After college, I resolved to read one book a month. It can be fiction, non-fiction, technical, business-oriented, or whatever as the…

On Job Titles at Startups

December 18, 2018April 8, 2024

I’ve worked for organizations of every size, from being employee #1 to starting at #25 to a massive US federal…

Leveraging OAuth 2.0 Scopes for Fun & Profit

Leveraging OAuth 2.0 Scopes for Fun & Profit

May 30, 2018April 8, 2024

OAuth 2.0 (RFC 6749) is a great authorization framework but it leaves much up to the imagination. Luckily, there are…

In Product Development: Version 1 May Kill You

In Product Development: Version 1 May Kill You

April 23, 2018April 8, 2024

Building software is hard. You have all the fun of being excruciatingly specific in certain situations, incredibly general the rest…

Better API Documentation in 3 Steps

Better API Documentation in 3 Steps

March 6, 2018April 8, 2024

API Documentation comes in a variety of forms. You can find it in pdfs, html, or even a Postman-collection that…

The Brand Strategy Canvas

February 21, 2018May 6, 2025

I’m not a branding strategist. I am not a designer. I came into technical marketing through the backdoor of developer…

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Who am I?

I'm Keith Casey and based in Central Texas. I've been an engineer, software developer, evangelist, and entrepreneur. You can read about me here.

Popular Posts

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Recent Posts

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