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Tag: positioning

Startups

On Job Titles at Startups

December 18, 2018February 15, 2026

I’ve worked for organizations of every size, from being employee #1 to starting at #25 to a massive US federal…

Startups

Are you just selling a Product or … ?

July 25, 2007

This past weekend, I caught an interesting commercial from H&R Block*. Since we're already 3 months past tax time, I…

Startups

Business for Geeks 101: Part 3 of N – Naming

August 15, 2006April 8, 2024

Alright, if you've been following along so far, you have started on your product, have spoken with an attorney, gotten…

Startups

Aftermath of "The Markets have changed"

September 14, 2005

This was originally written on 31 Aug 2005. I have been unable to release it until other things happened. In…

Startups

The Markets have changed

August 25, 2005

I recently had a conversation with a customer who seemed a bit behind in marketing their site. They are trying…

Who am I?

I'm Keith Casey and based in Central Indiana. I've been an engineer, software developer, evangelist, and entrepreneur. You can read about me here.

Popular Posts

  • So you want to build an App
  • Developers have Two Goals in Life
  • API Adoption: The Dangerous Delay
  • The Business Case for Developer Experience

Recent Posts

  • Vibe Coding a Legacy PHP App: Web2Project Edition
  • So You Want to Build an App, Revisited: What Changed and What Didn’t
  • Hashing vs Encoding vs Encrypting vs Signing
  • Mistakes and Successes in Building ScottAdamsSaid
  • Developers are Solving The Wrong Problem

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