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Tag: selling to developers

Selling to Developers: Developers Have Exactly Two Goals in Life

Selling to Developers: Developers Have Exactly Two Goals in Life

March 26, 2024April 8, 2024

I’ve done the rounds through a number of SaaS companies – Twilio, Okta, ngrok, and now Pangea – where we…

Building a Developer Community in Five Steps

Building a Developer Community in Five Steps

February 7, 2024April 8, 2024

I recently had a call with a former colleague who asked a simple question: How do we build a developer…

The Secret of Developer Pricing

The Secret of Developer Pricing

February 28, 2022April 8, 2024

Every startup goes through the debate of “How should we do developer pricing?” The conversation normally goes something like this:…

Who am I?

I'm Keith Casey and based in Central Texas. I've been an engineer, software developer, evangelist, and entrepreneur. You can read about me here.

Popular Posts

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  • Developers have Two Goals in Life
  • API Adoption: The Dangerous Delay
  • The Business Case for Developer Experience

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