, Author at Caseysoftware

Startups

Finding out what Matters to your Customers

While I’ve flipped between Product Manager and Product Marketer for the past decade, I’ve also had the chance to work…

In “Developer Relations: A Painful Reckoning“, I laid out the current broken state of developer relations and it got people…

This was originally published on the Pangea Cyber blog on 30 October 2024. When we look at the current state…

Before I criticize SDKs, I’ll give them a proper eulogy: SDKs have taken us a long way. Having packaged, reusable…

The last four years have been brutal for developer relations. Obviously, covid sent everyone home and canceled conferences, meetups, and…

Startups

Surprising your customers is the worst thing you can do, unless you do it right.

I’ve done the rounds through a number of SaaS companies – Twilio, Okta, ngrok, and now Pangea – where we…

Startups

I recently had a call with a former colleague who asked a simple question: How do we build a developer…

Books

After college, I resolved to read one book a month. It can be fiction, non-fiction, technical, business-oriented, or whatever as the…

This blog post is part of the APIFutures coordinated by Matthew Reinbold where he recruited some of the best and…