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Author: Keith Casey

My Books to Love & Hate from 2022
Books

My Books to Love & Hate from 2022

January 18, 2023April 8, 2024

After college, I resolved to read one book a month. It can be fiction, non-fiction, technical, business-oriented, or whatever as the…

12 days of ngrok
Special

12 days of ngrok

December 12, 2022February 3, 2026

I originally wrote and published this via the ngrok X account back in 2022. I’m posting it here so it…

Startups

The Painful Truth: Your Version One Sucks

July 12, 2022March 14, 2025

When we first picture our new product, it’s wonderful, looks beautiful, and works perfectly every time. We imagine how people…

API Design Smells
API Design Developer Experience

API Design Smells

March 30, 2022February 2, 2026

In software development, a “Design Smell” is a signal that something isn’t quite right. Think of it like your car…

The Secret of Developer Pricing
Startups

The Secret of Developer Pricing

February 28, 2022February 14, 2026

Every startup goes through the debate of “How should we do developer pricing?” The conversation normally goes something like this:…

Books

My Reading List (2021)

January 13, 2022March 3, 2026

After college, I resolved to read one book a month. It can be fiction, non-fiction, technical, business-oriented, or whatever as the…

Startups

My Startup is Broken

January 5, 2022February 2, 2026

Whenever I advise (or join!) a startup, one of the first conversations goes something like this: “Oh man. Everything here…

API Adoption: The Dangerous Delay
Startups

API Adoption: The Dangerous Delay

November 8, 2021February 13, 2026

Launching an API is the easiest thing you’ll ever do. On the minimum end, you can put a framework in…

The Business Case for Developer Experience
API Design Developer Experience Startups

The Business Case for Developer Experience

January 20, 2021October 24, 2024

While I’ve made a case for Developer Experience (DevEx) – aptly named The Case for a Great Developer Experience –…

Books

My Reading List (2020)

January 6, 2021September 1, 2025

After college, I resolved to read one book a month. It can be fiction, non-fiction, technical, business-oriented, or whatever as the…

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Who am I?

I'm Keith Casey and based in Central Indiana and Texas. I've been an engineer, software developer, evangelist, and entrepreneur. You can read about me here.

Popular Posts

  • So you want to build an App
  • Developers have Two Goals in Life
  • API Adoption: The Dangerous Delay
  • The Business Case for Developer Experience

Recent Posts

  • Hashing vs Encoding vs Encrypting vs Signing
  • Mistakes and Successes in Building ScottAdamsSaid
  • Developers are Solving The Wrong Problem
  • My Favorite Books from 2025
  • What 4chan is up to since Charlie Kirk was murdered

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