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Category: Startups

Finding out what Matters to your Customers

Finding out what Matters to your Customers

November 19, 2024October 24, 2024

While I’ve only officially been a Product Manager for a few years off and on, I’ve worked with some of…

Developer Relations: A Painful Reckoning

Developer Relations: A Painful Reckoning

July 17, 2024July 19, 2024

The last four years have been brutal for developer relations. Obviously, covid sent everyone home and canceled conferences, meetups, and…

Coffee: Never Surprise your Customers

Coffee: Never Surprise your Customers

April 23, 2024April 23, 2024

Surprising your customers is the worst thing you can do, unless you do it right.

Selling to Developers: Developers Have Exactly Two Goals in Life

Selling to Developers: Developers Have Exactly Two Goals in Life

March 26, 2024April 8, 2024

I’ve done the rounds through a number of SaaS companies – Twilio, Okta, ngrok, and now Pangea – where we…

Building a Developer Community in Five Steps

Building a Developer Community in Five Steps

February 7, 2024April 8, 2024

I recently had a call with a former colleague who asked a simple question: How do we build a developer…

The Painful Truth: Your Version One Sucks

July 12, 2022March 14, 2025

When we first picture our new product, it’s wonderful, looks beautiful, and works perfectly every time. We imagine how people…

The Secret of Developer Pricing

The Secret of Developer Pricing

February 28, 2022April 8, 2024

Every startup goes through the debate of “How should we do developer pricing?” The conversation normally goes something like this:…

My Startup is Broken

January 5, 2022April 8, 2024

Whenever I advise (or join!) a startup, one of the first conversations goes something like this: “Oh man. Everything here…

API Adoption: The Dangerous Delay

API Adoption: The Dangerous Delay

November 8, 2021April 8, 2024

Launching an API is the easiest thing you’ll ever do. On the minimum end, you can put a framework in…

The Business Case for Developer Experience

The Business Case for Developer Experience

January 20, 2021October 24, 2024

While I’ve made a case for Developer Experience (DevEx) – aptly named The Case for a Great Developer Experience –…

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Who am I?

I'm Keith Casey and based in Central Texas. I've been an engineer, software developer, evangelist, and entrepreneur. You can read about me here.

Popular Posts

  • So you want to build an App
  • Developers have Two Goals in Life
  • API Adoption: The Dangerous Delay
  • The Business Case for Developer Experience

Recent Posts

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  • Finding out what Matters to your Customers

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