The Business Case for Developer Experience
While I’ve made a case for Developer Experience (DevEx) – aptly named The Case for a Great Developer Experience –…
Category: Startups
O Come, All Ye Startups
A long time ago, I wrote tech parodies of Christmas songs and poems. While it started with The Night Before…
How Unprofitable Companies IPO
Disclaimer: In this post, I describe business models of tech companies where I hold positions. Don’t use this to draw…
Let’s be honest. Startups suck.
Every day, you put yourself and your ideas out there and get shot down. If you’re bad at it, you…
That Conference Panel on Entrepreneurship
Late last summer, I participated in a panel discussion at my favorite conference of the year: That Conference. Wait, which…
On Job Titles at Startups
I’ve worked for organizations of every size, from being employee #1 to starting at #25 to a massive US federal…
In Product Development: Version 1 May Kill You
Building software is hard. You have all the fun of being excruciatingly specific in certain situations, incredibly general the rest…
Better API Documentation in 3 Steps
API Documentation comes in a variety of forms. You can find it in pdfs, html, or even a Postman-collection that…
The Brand Strategy Canvas
I’m not a branding strategist. I am not a designer. I came into technical marketing through the backdoor of developer…
Does Anyone Even Care?
Recently I had a meeting with an entrepreneur just getting his product off the ground. He has a functional app,…