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Category: Startups

O Come, All Ye Startups

December 19, 2019April 8, 2024

A long time ago, I wrote tech parodies of Christmas songs and poems. While it started with The Night Before…

How Unprofitable Companies IPO

June 5, 2019June 7, 2019

Disclaimer: In this post, I describe business models of tech companies where I hold positions. Don’t use this to draw…

Let’s be honest. Startups suck.

Let’s be honest. Startups suck.

May 31, 2019May 31, 2019

Every day, you put yourself and your ideas out there and get shot down. If you’re bad at it, you…

That Conference Panel on Entrepreneurship

February 5, 2019April 8, 2024

Late last summer, I participated in a panel discussion at my favorite conference of the year: That Conference. Wait, which…

On Job Titles at Startups

December 18, 2018April 8, 2024

I’ve worked for organizations of every size, from being employee #1 to starting at #25 to a massive US federal…

In Product Development: Version 1 May Kill You

In Product Development: Version 1 May Kill You

April 23, 2018April 8, 2024

Building software is hard. You have all the fun of being excruciatingly specific in certain situations, incredibly general the rest…

Better API Documentation in 3 Steps

Better API Documentation in 3 Steps

March 6, 2018April 8, 2024

API Documentation comes in a variety of forms. You can find it in pdfs, html, or even a Postman-collection that…

The Brand Strategy Canvas

February 21, 2018May 6, 2025

I’m not a branding strategist. I am not a designer. I came into technical marketing through the backdoor of developer…

Does Anyone Even Care?

February 6, 2018April 13, 2024

Recently I had a meeting with an entrepreneur just getting his product off the ground. He has a functional app,…

Better DevEx for a Better Business

Better DevEx for a Better Business

January 16, 2018April 8, 2024

All opinions and analysis in this post reflect my experience and opinion, not those of current or previous employers. They…

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Who am I?

I'm Keith Casey and based in Central Texas. I've been an engineer, software developer, evangelist, and entrepreneur. You can read about me here.

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