Better API Documentation in 3 Steps
API Documentation comes in a variety of forms. You can find it in pdfs, html, or even a Postman-collection that…
The Brand Strategy Canvas
I’m not a branding strategist. I am not a designer. I came into technical marketing through the backdoor of developer…
Does Anyone Even Care?
Recently I had a meeting with an entrepreneur just getting his product off the ground. He has a functional app,…
Better DevEx for a Better Business
All opinions and analysis in this post reflect my experience and opinion, not those of current or previous employers. They…
My Reading List (2017)
After college, I resolved to read one book a month. It can be fiction, non-fiction, technical, business-oriented, or whatever as the…
Tech IPOs – An Inside Out View
Disclosure: I am a shareholder of both Twilio and Okta and currently employed by Okta. Nothing here reflects the internals…
My Reading List (2016)
After college, I resolved to read one book a month. It can be fiction, non-fiction, technical, business-oriented, or whatever as the…
Mayor Steve Adler is Scamming the Austin Tech Community
As one of the founders & organizers of ATX Hack for Change, I’m sorry to say: I have resigned my role…
My Reading List (2015)
After college, I resolved to read one book a month. It can be fiction, non-fiction, technical, business-oriented, or whatever as the…
Twas the Night Before Demo
This is an ancient post (2007!) from a long-defunct startup where I led the dev team. Since it’s about that…