The Brand Strategy Canvas
I’m not a branding strategist. I am not a designer. I came into technical marketing through the backdoor of developer…
Tag: branding
Customer Service equals Brand Loyalty
I usually don't care about brands. In most cases, I couldn't tell you if the grocery store five blocks away…
Business for Geeks 301: Product Naming
Over the past couple months, I've hit some hard and serious issues for small business. This week, I'm slowing things…
Business for Geeks 101: Part 3 of N – Naming
Alright, if you've been following along so far, you have started on your product, have spoken with an attorney, gotten…
Update Please Read
This is going to be the last post as “ceo”. In order to preserve a bit of anonymity, I originally…
Revamping the CaseySoftware Blog
Well, for those of you who have followed this blog over the past 9 months or so, you've seen CaseySoftware…
Announcement: It is Launched
For all 3 of you who happen to watch this space, here's the announcement: CaseySoftware is fully online. After painstaking…
Announcement: Watch this space
On May 2nd, this site is going to radically change, so here's the announcement: If you go to http://blogs.CaseySoftware.com/ then…