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Tag: startups

Startups

How SaaS Startups Can Scale Accounting Without Slowing Development

June 18, 2025February 3, 2026

SaaS startups live and die by their ability to iterate. Every feature launch, bug fix, or product tweak hinges on…

Finding out what Matters to your Customers
Startups

Finding out what Matters to your Customers

November 19, 2024February 16, 2026

While I’ve flipped between Product Manager and Product Marketer for the past decade, I’ve also had the chance to work…

Developer Relations: A Painful Reckoning
Developer Experience Startups

Developer Relations: A Painful Reckoning

July 17, 2024July 19, 2024

The last four years have been brutal for developer relations. Obviously, covid sent everyone home and canceled conferences, meetups, and…

Startups

My Startup is Broken

January 5, 2022February 2, 2026

Whenever I advise (or join!) a startup, one of the first conversations goes something like this: “Oh man. Everything here…

How Unprofitable Companies IPO
Startups

How Unprofitable Companies IPO

June 5, 2019February 13, 2026

Disclaimer: In this post, I describe business models of tech companies where I hold positions. Don’t use this to draw…

Let’s be honest. Startups suck.
Startups

Let’s be honest. Startups suck.

May 31, 2019February 14, 2026

Every day, you put yourself and your ideas out there and get shot down. If you’re bad at it, you…

Startups

That Conference Panel on Entrepreneurship

February 5, 2019February 14, 2026

Late last summer, I participated in a panel discussion at my favorite conference of the year: That Conference. Wait, which…

Startups

On Job Titles at Startups

December 18, 2018February 15, 2026

I’ve worked for organizations of every size, from being employee #1 to starting at #25 to a massive US federal…

In Product Development: Version 1 May Kill You
Startups

In Product Development: Version 1 May Kill You

April 23, 2018April 8, 2024

Building software is hard. You have all the fun of being excruciatingly specific in certain situations, incredibly general the rest…

Startups

The Brand Strategy Canvas

February 21, 2018May 6, 2025

I’m not a branding strategist. I am not a designer. I came into technical marketing through the backdoor of developer…

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Who am I?

I'm Keith Casey and based in Central Indiana. I've been an engineer, software developer, evangelist, and entrepreneur. You can read about me here.

Popular Posts

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