startups - Caseysoftware

Finding out what Matters to your Customers

While I’ve only officially been a Product Manager for a few years off and on, I’ve worked with some of…

The last four years have been brutal for developer relations. Obviously, covid sent everyone home and canceled conferences, meetups, and…

Whenever I advise (or join!) a startup, one of the first conversations goes something like this: “Oh man. Everything here…

Disclaimer: In this post, I describe business models of tech companies where I hold positions. Don’t use this to draw…

Every day, you put yourself and your ideas out there and get shot down. If you’re bad at it, you…

Late last summer, I participated in a panel discussion at my favorite conference of the year: That Conference. Wait, which…

I’ve worked for organizations of every size, from being employee #1 to starting at #25 to a massive US federal…

Building software is hard. You have all the fun of being excruciatingly specific in certain situations, incredibly general the rest…

I’m not a branding strategist. I am not a designer. I came into technical marketing through the backdoor of developer…

I was recently invited to get an opening talk at Startup Weekend Houston specifically on customer validation. I enjoy developing…