The Brand Strategy Canvas
I’m not a branding strategist. I am not a designer. I came into technical marketing through the backdoor of developer…
Tag: startups
Vocabulary for Startups – Part 1 of N
I was recently invited to get an opening talk at Startup Weekend Houston specifically on customer validation. I enjoy developing…
Interview Tip: Passion will Win the Day
Although I attended the event below on behalf of my employer Twilio, this is not necessarily their position on this…
Recruiting Investor #2
In the past couple months, I've chatted quite a bit with different startup founders. Most were non-technical people looking for…
Joining a Startup II: Funding
A few weeks ago, I wrote a post about Joining a Startup. In it, I discussed some of the important…
Joining a Startup
In the last few weeks, I've talked with a number of friends about career changes. Some are feeling antsy and…
Cracking A Thick Shell…
A couple years ago, I read an article from Eric Sink called "How would you reach YOU?" and a recent…
Startup Risks for Developers
In the last month or so, I've had a number of conversations with startups about their recruiting efforts and how…
Killing that Idea
I've written previously on Capturing your Idea and Clarifying that Idea and thought I need to write one more to…
Clarifying that Idea
A couple weeks ago, I wrote "Capturing that Idea" and covered what it takes to capture that idea. It was…