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Category: Startups

Better DevEx for a Better Business
API Design Developer Experience Startups

Better DevEx for a Better Business

January 16, 2018April 8, 2024

All opinions and analysis in this post reflect my experience and opinion, not those of current or previous employers. They…

Startups

Tech IPOs – An Inside Out View

May 24, 2017February 15, 2026

Disclosure: I am a shareholder of both Twilio and Okta and currently employed by Okta. Nothing here reflects the internals…

Startups

Twas the Night Before Demo

December 21, 2015February 15, 2026

This is an ancient post (2007!) from a long-defunct startup where I led the dev team. Since it’s about that…

So you want to build an App..
Startups

So you want to build an App..

August 19, 2015January 27, 2026

I’m contacted a few times a month by people who want to build (usually mobile) apps. Or more properly, want…

Intelligence Startups

If you’re not Paying for the Product…

July 30, 2015February 15, 2026

We’ve heard that adage in reference to using Facebook, Twitter, and a variety of others for quite a few years.…

Startups

Developer Evangelism: The Whole Story

January 21, 2014February 15, 2026

Developer evangelism has been both the best and worst job in my career. Before I go any further, let me…

Startups

Vocabulary for Startups – Part 1 of N

June 13, 2013February 15, 2026

I was recently invited to get an opening talk at Startup Weekend Houston specifically on customer validation. I enjoy developing…

Startups

Advice about Legal Advice

April 5, 2013February 15, 2026

Note: The following is not legal advice.. it is an explanation of legal advice. If you need legal advice, hire…

Startups

The Problem with Would

January 21, 2013February 16, 2026

Over the past decade, I’ve started, been employed by, and advised a flock of startups. More recently, I’ve been an…

Startups

Recruiting Investor #2

January 5, 2011April 8, 2024

In the past couple months, I've chatted quite a bit with different startup founders. Most were non-technical people looking for…

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Who am I?

I'm Keith Casey and based in Central Indiana. I've been an engineer, software developer, evangelist, and entrepreneur. You can read about me here.

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