Today a client of mine emailed me with great news. He is starting to see results from the last 6 months of his marketing efforts. For instance, his sales pipeline is heating up thanks to an educational letter and follow up campaign we worked on – including 2 recently closed deals. He just spoke at an association that serves his target market and landed a client and a lead that way. Plus he is actively getting referrals from his existing customers, which now number about 70.
But 4-5 months ago, things didn’t look so rosey. It is only thanks to a consistent, focused commitment to marketing that he has achieved these results.
While you can see instant results by marketing, it takes time and persistence to build momentum.
Hopefully you have a plan and are sticking to it. Don’t get frustrated. Results come to those who persist.
Some positive thinking guru used to tell the story of a bunch of gold diggers who dug a big hole looking for gold and eventually gave up. Then someone else claimed the land and found a huge supply of gold after digging only one foot more. Keep digging!
Has one comment to “The Benefits of Sticking to It”
Yes an interesting perspective indeed. And applicable in so many aspects of life.